Step 3: Understanding everything you can about your goal. I’ll be honest with you. Step 3 can be the most challenging part of this process. Equipping yourself with enough knowledge to make substantial change in an area that you may know absolutely nothing about is daunting. Enough so that most people give up. You have an ace in the hole, however. You have us, Athletes Unleashed; it is the reason we exist. We have the knowledge and expertise needed to help guide you alo

Step 2: Establish your rituals. A ritual can be defined as a solemn ceremony consisting of actions that are performed in a specific, predetermined order. Why do you need to establish rituals in order to develop habitual sustainability? The reason is chaos. The world’s natural state is chaos! We spend billions upon billions of dollars in order to bring order to chaos. Infrastructure, public schools, local, state, and federal government, etc. We don’t spend all that money

As I watched Chesty, today, tear in half his life-time guaranteed “indestructible” chew toy, it dawned on me. Dogs don’t know “they can’t.” I have a video of him chewing his way through a still standing pine tree. A squirrel ran into a tiny hole in its trunk. Chesty wanted that squirrel. So he started working for it. He tore, and he gnawed, and he chomped on that tree for the better part of an hour trying to get at that little critter that was hiding down in there. He w